What makes an effective music video?
- Clear links to the genre
- If it is more up beat the shots would change quicker
- Varied shot types
- Varied camera angles
- Narrative
Sunday, 29 June 2014
Music Promo Introduction
What is a music promo?
A music promo (usually called a promo which is short for "promotional copy") is a copy of an album that is used for promotional purposes. This means that they can often be sent to places like the press or a radio station in advance of the release of an album to get reviews or radio play. They are also often sent to promoters and agents who book shows for the artist. Overall, a music promo is the main ingredient in a promotional package that is used to make itself be heard, to attract record label attention and much more.
What is the purpose or the function of a music promo?
The purpose of a music promo is to get the song known before it's release date which statistically will make more money as people will already know of the song so they will then want a copy of their own as soon as it comes out to be bought.
Where can music promos be viewed?
Music promos can be viewed from places like the radio to internet sites such as YouTube.
A music promo (usually called a promo which is short for "promotional copy") is a copy of an album that is used for promotional purposes. This means that they can often be sent to places like the press or a radio station in advance of the release of an album to get reviews or radio play. They are also often sent to promoters and agents who book shows for the artist. Overall, a music promo is the main ingredient in a promotional package that is used to make itself be heard, to attract record label attention and much more.
What is the purpose or the function of a music promo?
The purpose of a music promo is to get the song known before it's release date which statistically will make more money as people will already know of the song so they will then want a copy of their own as soon as it comes out to be bought.
Where can music promos be viewed?
Music promos can be viewed from places like the radio to internet sites such as YouTube.
Tuesday, 24 June 2014
24/06/2014 Lesson
Synaesthesia
"A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of colour."
Narrative in Music Promos
We automatically look for a beginning, middle and an end in a narrative, however a narrative in a song can sometimes not run to how we think it will.
In songs the narrative rarely is complete and therefore often fragmentary.
Fragmentary narratives may help the repeatability of promos.
Andrew Goodwin suggests music promos can interpret/use the meanings created in the song lyric in one of the following ways:
- Illustration - the promo basically illustrates the ideas/narrative in the song lyrics
- Amplification - uses the key idea/imagine from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo
- the promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional/'arty' videos; creates a new range of meanings for the song.
"A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of colour."
Narrative in Music Promos
We automatically look for a beginning, middle and an end in a narrative, however a narrative in a song can sometimes not run to how we think it will.
In songs the narrative rarely is complete and therefore often fragmentary.
Fragmentary narratives may help the repeatability of promos.
Andrew Goodwin suggests music promos can interpret/use the meanings created in the song lyric in one of the following ways:
- Illustration - the promo basically illustrates the ideas/narrative in the song lyrics
- Amplification - uses the key idea/imagine from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo
- the promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional/'arty' videos; creates a new range of meanings for the song.
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