Conventions of a music promo

Music promotional videos aim to promote an artist to the audience. The artist may be newly established or upcoming, such as a newly signed artist or one who is about to release a debut single or album. 
The key features of music promos are that they are usually between 3 and 9 minutes long. They are usually released onto the artist's website, shown on music TV channels and on YouTube and Vevo. 

Music promotional videos have innovated a lot in the years. From literally just a performance and no narrative to incorporating narrative and performance into one performance. Taking Oasis when they first started as an example, it's literally them standing on a stage and singing, no movement or anything. If you compare it to now where we add narrative in it. We see more of a story in the performance. So if there was a song about love, there would be stereotypically and man and female on screen telling the story of the song.

Intertextuality

Intertextuality

Intertextuality is the relationship between texts. It's the way that similar or related texts influence, reflect, or differ from each other: the intertextuality between two novels with the same setting.

John Stuart and Julia Kristeva had very similar theories. Stuart said that modern edia 'incorporates raids and reconstructs'. Kristeva said that 'any text is the absorption and transformation of another'. As said, both theories mean basically the same thing.

 

 

As shown on the images, in 'Let me entertain you' from Robbie Williams, Robbie tried to take the mick out of the kuboki kind of faces used by Kiss in their band. Watching Robbie's video it seems as though that because Robbie's song is more of a rock type of song this time, he has tried to put more of a rock based feel to the promo. However, it can be argued whether this music promo is a micky take or whether it has a serious point to it.