Intertextuality is the relationship between texts. It's the way that similar or related texts influence, reflect, or differ from each other: the intertextuality between two novels with the same setting.
John Stuart and Julia Kristeva had very similar theories. Stuart said that modern edia 'incorporates raids and reconstructs'. Kristeva said that 'any text is the absorption and transformation of another'. As said, both theories mean basically the same thing.

Harry, there is still an awful lot missing from your blog with only really the basics being covered here. You need to have posts on:
ReplyDelete• Music promos: definition, purpose, exhibition, technology
• Conventions of music promo
• History of the music video
• Detailed analysis of promo
• Analysis of promos for: intertextuality, illustration, amplification, disjuncture
• Analysis of song lyrics and structure
• Planning for prelim: storyboard, shot lists etc
Please make sure that these posts appear as a matter of urgency...