Thursday, 2 October 2014

Conventions of a pop video

Camera shots - mainly close ups, extreme close ups and mid shots.
There are a lot of pans, tracking, zooms - dynamic/movement.

Editing - fast paced, cut to the beat, mainly straight cuts, a couple of fades. There is a lot of animation  used.

Mise-en-scene - Setting: lavish and over the top. Fantasy city, very bazar. Costume: elaborate, designer, artwork. Strong colours/contrasts. Actors: Perfection, youth, choreography. Lighting: Really high key.

Performance - 3 different locations, choreography, lip sync.

Narrative - Not any kind of specific narrative.

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